Monday, April 19, 2021

Know how a mistake in logo increased the price of Apple iPhone 3 times

Apple, the world’s most profitable company, has one of the most valuable products, the iPhone, which accounts for 60 percent of Apple’s yearly revenue. The iPhone and its entire ecosystem have experienced a lot of success in many countries across the globe with iPhone sales growing from a million dollars in 2007 to a staggering 231 million in 2015. 

Apple's logo is its identity. The Apple company is also famous for its premium quality and look. But what if Apple's logo itself looks wrong? You will probably set it aside by calling it a defective piece. You will be shocked to know that an iPhone with such a defected logo has become so famous in the market that its price has increased 3 times and it has been sold for nearly 2 lakh rupees. 

Logo was misplaced 

The Apple company takes great care in the manufacture of its iPhone and in all these years, the company has not made any changes in the logo on the back panel of its phone. But a mistake made in millions turned out to be extremely beneficial for Apple. The iPhone seen in the photo here is the same defective phone from Apple, whose logo has been misplaced. This model is iPhone 11 Pro and you can see that its logo is not exactly in the center but in a little side.

These logos made on the iPhone are placed in the middle of the panel, but due to a flaw in the construction of this phone, the logo didn't get placed in the middle, but shifted towards side. This type of mistake related to printing is very rare, which is rarely seen in an Apple product. Not only is it on the side, this Apple logo is also slightly tilted upwards. This mistake made the Apple phone unique and the phone's price was close to 2700 US $ i.e. Rs 2,00,000. The actual price of this phone was close to 999 $ i.e. Rs 75,000. 

Specifications

Talking about the Apple iPhone 11 Pro, which came in the market two years ago, the Apple A13 bionic chipset is installed in this phone. This smartphone comes with 4 GB RAM and 512 GB storage. The smartphone has a 5.8-inch OLED Super Retina display. There is a triple camera setup in the rear of the phone, which also has a 12 MP Ultraviolet lens with wide sensor and telephoto lens. A 12MP selfie camera has been provided on the front panel of the phone for selfie and video calling. The phone has a 3,046 mAh battery, which comes with 18W fast charging support.

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